STEVE BABAEKO

STEVE BABAEKO

STEVE BABAEKO

Chief Executive Officer/Chief Creative Officer | X3M Ideas

As X3M Ideas’ Chief Executive Officer/Chief Creative Officer, Steve brings to the agency his significant experience in building brands across industries.

Steve’s passion for creativity matches his love for challenges. He is a writer, consumer behaviour analyst, brand development expert and motivational speaker.

Steve nurtures youths to be self-reliant that is why individuals and groups always invite him to speak to young Nigerians at many seminars and workshops.

He started his advertising career at MC&A Saatchi & Saatchi in 1995, before he later joined Prima Garnet Ogilvy and 141 Worldwide where he worked till early 2012, bringing his experience in the industry to a cumulative 22 years.

In 2012, he left 141 Worldwide to start his own advertising agency X3M Ideas Limited. Steve is also the founder of X3M Music, a record label company that is focused primarily on developing young talents.

Steve holds a bachelor’s degree in Theatre Arts from the prestigious Ahmadu Bello University, Zaria, Kaduna State, Nigeria. He is an Associate member of the Advertising Practitioners Council of Nigeria (APCON).